Great asset for recruiting companies to be able to differentiate themselves from other run-of-the-mill employment agencies, is their Brand Value. Collabera over the years has built a brand that through all the rough whether seasons in IT industry has stood the test of time. We want the best for our client and candidate.
Employer Brand – Across All Branches
It is a challenging area for a staffing firm especially because recruitment companies are agencies working outside the organization. For them to internalize the ethos of a company and create a great perception of it in front of the employees is a huge task. However, employer branding is immensely useful for staffing services companies to attract new talent. It makes complete business sense for staffing companies to learn the tricks of the trade and get adept at employer branding practices. In simple words employer branding is the practice of making an organization the employer of choice for a targeted group that the company wants to recruit and retain. Here are a few tips that can get you started on this wonderful journey of creating a great employer brand.
Employee Advocacy – Multiple Review Platforms
Sharing employee-generated content is a great way to engage with your prospective employees. After all, there can be no better testimonial than hearing positively from your own employees. Sharing of articles, pictures, quotes etc of current employees on external media platforms can be a great start to creating a great employer brand. Be it Collabera Glassdoor, Collabera Google Reviews – Every platform brings its own set of feedback for Philippines team. Collabera Reviews are core to our system, We believe in getting there, hearing them out. However, just like every other multinational – its difficult to be there unless we prioritize that voice.
Social Media Savvy Content
Everyone these days is glued to social media, and therefore, we at Collabera Philippines, headquartered at Makati wish to be found by the right candidate. We have asked our employees to use Hashtags appropriately while posting office related content on social media. Requested them to tag friends so that they know how much fun it is to be with your organization. #CollaberaPhilippines #PhilippinesobsCircle
Begins right at On-Boarding
On boarding itself is a great opportunity to create that first impression. Responsible recruitment agencies make the best of such opportunities. Create a clear on-boarding guide or a booklet for your employees mentioning the way they can communicate to the outside world online about your company.
The role of a recruitment company in employer branding can range from that of a consultant to an executive. Try to advise your clients what are the current trends in the market related to employer branding, what are the competitors up to or what does the employee prefer.
We work as your partner in becoming the employer of choice. We take care of fundamentals of hiring like reaching out to candidates, negotiating salary rates, setting career expectations, checking skill-sets and other hiring complexities. Join us at to understand how Collabera Philippines can help recruit the best, onboard them and manage the resource’s nitty-gritty’s for your firm.